The NFT sector stirs waves again, a penguin triggers industry Consensus

Recently, the NFT market has attracted widespread attention again. An NFT project called Pudgy Penguins has emerged, with its floor price rising nearly 35% in a week, reaching 12.75 ETH, approximately $38,000. The associated token $PENGU has surged nearly 10 times from its bottom price, with its market capitalization once exceeding $1.8 billion. This level of enthusiasm hasn't been seen in the NFT space for quite some time.

It is worth noting that this price rebound is not driven by a popular narrative or opinion leader, but rather triggered by a seemingly tacit "avatar change movement."

Industry giants collectively change to penguin avatars

On July 12th, several well-known platforms and projects in the cryptocurrency field changed their social media avatars to the Pudgy Penguins theme. This move quickly triggered a market reaction, with the NFT floor price and $PENGU trading volume rising significantly, as investors are full of expectations for potential major collaborations.

In fact, this is not the first time Pudgy Penguins has received widespread support from the industry. On April 26th, World Penguin Day, many Web3 organizations jointly released a commemorative poster to show their recognition of the project.

This collective behavior seems to have transcended a simple online cultural phenomenon, resembling more an expression of Consensus: Pudgy Penguins are becoming part of the industry's Consensus.

Deeply cultivate the industry and accumulate resource networks

The influence of Pudgy Penguins stems from its meticulous efforts in the industry over the years. The project's NFT holders are spread across major infrastructure projects, ecological public chains, and investment institutions, covering various fields of Web3. Several emerging projects have even directly airdropped tokens to the NFT holders of Pudgy Penguins, further consolidating its position in the ecosystem.

From Cryptocurrency to Traditional Finance

The influence of Pudgy Penguins has begun to permeate the traditional financial sector. The investment management company VanEck, founded in 1955, not only adopted Pudgy Penguins as its social media avatar as early as 2024, but also brought it to the Nasdaq stage this June, ringing the opening bell together.

Luca, the CEO of Pudgy Penguins, once stated: "Pudgy Penguins is the face of the crypto world." Behind this statement lies the project's team's grand vision for the future.

Shaping Visual Symbols for the New Financial Era

Traditional finance often gives the impression of cold data and institutional images, lacking emotional connection. Pudgy Penguins offers an easy-to-understand and friendly image, with the potential to become a visual representative of a new generation of financial narratives.

As the cryptocurrency industry gradually moves towards compliance and mainstream acceptance, it becomes crucial to explain itself to a broader audience. An impressive image that can stimulate purchasing desire and even serve as a launch page for applications may have a greater impact on the future direction of the industry than a new protocol.

The ambitions of Pudgy Penguins go beyond the NFT or token market. They are competing for a higher positioning - to become the visual spokesperson for the new generation of financial narratives. In the future, Pudgy Penguins may not only represent cryptocurrency but also have the potential to symbolize the entire financial sector.