Abstract Chain: Building a Consumer-Level Blockchain Ecosystem

Abstract Chain, as a consumer-oriented Blockchain platform, has been dedicated to promoting the popularization of crypto technology since its launch in January 2025. The platform leverages native account abstraction technology to provide users with a seamless experience and builds a unique user structure relying on the advantages of Pudgy Penguins IP and its fan base.

Abstract's growth strategy revolves around creating a digital entertainment theme park. The platform integrates a portal, live streaming system, and reward mechanism, while actively attracting application developers to join the ecosystem. As of May 2025, the platform has attracted over 10,000 streamers, with users averaging more than 7 minutes of engagement per day and a 30-day retention rate of 40%. The live streaming feature has become one of Abstract's main competitive advantages.

In terms of user scale, Abstract Chain has achieved rapid growth. Currently, the number of registered wallet users is close to 2 million, with about 100,000 daily active wallets and approximately 700,000 on-chain transactions per day, reflecting a very high level of platform activity.

As a Layer 2 Blockchain based on Ethereum, Abstract adopts zero-knowledge encryption technology, committed to providing mainstream consumers with a seamless and differentiated Web3 experience. Its account abstraction mechanism simplifies wallet setup and on-chain signing processes, significantly reducing the entry barrier for users. Through zk-rollup technology, Abstract can offer low-cost, high-throughput on-chain transaction capabilities, bringing strong scalability and security guarantees to consumer applications.

The business model of Abstract revolves around its portal platform, Portal. Portal is not only a content showcase but also a highly interactive online destination, integrating live streaming, rewards, collectibles, and application recommendations, aiming to create a high-engagement user experience. This strategy sets Abstract apart from other blockchain projects and serves as the core engine of its growth.

In terms of user guidance, Abstract makes full use of the influence of the Pudgy Penguins IP. Pudgy Penguins has over 3 million followers on social media, and there are more than 500,000 PENGU token holders, providing Abstract with a large potential user base. Pudgy Penguins elements are ubiquitous within the Portal platform, similar to the Mickey Mouse character in Disneyland. PENGU token holders can use their tokens for tipping and other actions on the platform, further enhancing user stickiness.

The user base of Abstract is mainly distributed in developed markets, with 17.4% from the United States, and the remaining users primarily located in Europe and East Asian countries. This user structure provides a solid foundation for Abstract to build a high-quality consumer ecosystem.

In terms of application ecosystem construction, Abstract is fully compatible with the Ethereum Virtual Machine (EVM), supporting the migration and cross-chain deployment of existing Ethereum smart contracts. The platform has launched the "Resident Developer Program," providing developers with market support, technical guidance, and monthly allowances. Currently, more than 120 projects have been deployed on Abstract, covering various fields such as gaming, social networking, and trading.

Abstract is also actively collaborating with consumer-facing institutions, such as music and sports brands, to migrate its Web3 products on-chain. For example, digital collectibles similar to NBA Top Shots can be issued as NFTs on the platform, allowing fans to purchase, hold, and trade them. Recently, the Oracle Red Bull Racing team launched an on-chain fan engagement project called In the Moment on Abstract, targeting the younger demographic, combining classic F1 moments, and introducing digital ownership and interactive experiences.

The core concept of Abstract is to create a "consumer-grade cryptocurrency" ecosystem, which involves building blockchain applications that serve the daily lives of billions of people and meet individual needs. The team believes that the best way to guide the first 50 million users into the world of cryptocurrency is to focus on "non-essential consumption" scenarios, such as gaming, social interaction, emoticon culture, collectibles, and other fields.

As of late May 2025, in terms of on-chain performance, Abstract has created nearly 2 million wallets, with a total of 1.4 million contracts deployed, and the total value secured on-chain (TVS) has reached 53.4 million USD. At the beginning of March, the daily transaction volume once reached 1.5 million, and later stabilized at around 500,000. The cumulative number of on-chain transactions has reached 60 million. In the past 30 days, the total revenue of the top five applications on the platform reached 1.85 million USD, and the total NFT trading volume has surpassed 10.4 million USD.

Compared to other Blockchains, Abstract experienced rapid growth in the first three months after the mainnet launch, with the number of active addresses and transaction volume approaching TON, and the growth rate surpassing ZKsync Era. Abstract's initial projects focus on two verticals, NFT and gaming, accurately responding to its "consumer-oriented" positioning, striving to seize the on-chain consumption market.

In the future, Abstract's development focus will be on mining true "killer applications", likely breaking through first in the gaming and pop culture sectors, while attracting traffic-oriented creators and global brands to join the platform. As the consumer crypto track heats up, platforms like TON, Kaia, Base, and BNB are also joining the competition, pushing the entire industry towards the mainstream market.