The Line ecosystem is expected to become a new Web3 rise engine

Introduction

As a widely popular communication software in Asia, Line announced this year its merger with the Korean public chain Klaytn on the mainnet. This strategic move indicates that Line will actively expand its territory in the Web3 field. Looking back at the rise of the Telegram ecosystem, it successfully attracted a large number of Web3 projects and users through its strong user base and mini-program platform, becoming a bridge for the transition from Web2 to Web3. Now, Line also possesses similar development conditions and is expected to give rise to new Web3 phenomenal projects in the Asian market, injecting new vitality into this field.

This merger will bring technological innovation and changes in governance structure, issue a new unified token, and build an integrated network across Ethereum and Cosmos. This collaboration not only accelerates the development of Web3 technology but also signals deep cooperation among Asian tech giants in the blockchain field, bringing more innovation and opportunities to the entire industry. Therefore, Line has the potential to become a new engine driving the development of Web3, continuing the success story of the Telegram ecosystem.

TG Ecosystem Review

The rapid development of the TG ecosystem has not only attracted widespread attention in the Web3 field but also injected new vitality into the entire industry with its unique advantages and innovative models. The successful listing of multiple projects, especially those listed on mainstream trading platforms with rapidly rising market values, has not only validated the commercial potential of the TG ecosystem but also attracted a large number of new users into the Web3 world.

The reason why the TG ecosystem has achieved such remarkable results by mid-year is mainly due to its large user base and efficient dissemination mechanism. Telegram itself, as a communication giant with 900 million users, has launched mini-programs and bot development features that provide users with a brand new service experience. These mini-programs can not only completely replace most websites, support seamless authorization and integrated payments, but also greatly enrich users' interaction methods through customized features, such as automatic news sending, information services, and the wildly popular mini-games.

In addition, Telegram has developed the TON chain, which supports convenient blockchain transactions, further lowering the barrier for users to enter Web3. This model, similar to WeChat's "traffic + payment" approach, has allowed Telegram to rapidly develop in the Web3 field, becoming a bridge between Web2 and Web3.

In this process, several projects within the TG ecosystem have stood out particularly. For example, some gaming projects have quickly attracted a large number of users through their simple operation methods and fission mechanisms, successfully guiding them to engage in on-chain interactions, thus achieving the transformation from Web2 users to Web3 users. These projects have not only achieved success within the TG ecosystem but have also seen their market value rapidly surge after going public, demonstrating their strong market appeal and commercial value.

Some projects enhance players' understanding and recognition of virtual currencies through their unique game backgrounds and management elements. At the same time, by combining task systems with video-watching tasks, they effectively drive traffic to their own video channels, further expanding the influence of the TG ecosystem.

The success of these projects not only brings a lot of fresh blood to the TG ecosystem but also provides new ideas and models for the development of the Web3 field. They prove that through gamification and socialization, Web2 users can be effectively attracted and converted, while also demonstrating the application potential of blockchain technology in non-financial fields such as gaming and social networking.

With the continuous maturation and improvement of the TG ecosystem, more application scenarios and business models will be explored and realized in the future. From the current development trend, the TG ecosystem will not only continue to deepen in the fields of gaming and social networking but may also further expand into finance, education, business, and other fields, ultimately forming a diversified and open Web3 ecosystem. As more innovative projects join and more users participate, the TG ecosystem is expected to become an important force driving the development of the Web3 industry.

Introduction to Line

Line is not only a popular messaging app in Asia, but it is also the most popular messaging application in Japan, with 95 million monthly active users as of 2024, covering over 68% of the total population of Japan. The main functions of this app provide messaging and calling services, while it also has many other unique features, such as stickers. Popular anime, celebrities, and creators even sell their own paid stickers within the app. Businesses can set up official accounts on Line, and some businesses even sell their own stickers to support marketing campaigns.

Line also has a status update feature, including a photo story-like function and a seamless sharing button. Additionally, the app has a cashless payment feature called "LINE Pay," which allows for transfers between users and payments at stores.

The number of monthly active users of Line has increased significantly from 58 million in 2015 to 95 million in 2024. Among active users, the proportion of male and female users reachable through advertisements is 52.5% and 47.5%, respectively. The age distribution ranges from 8.3% for those aged 15 to 19 to 31.4% for those aged 50 and above, which is quite representative of the Japanese population.

In Japan, Line is not just a tool for young people. It is widely used by people of all ages and has become an important communication mechanism for connecting friends, family, and colleagues.

A unique feature of Line is that over 3 million Line accounts in Japan are owned by companies. If you want to set up a business account on the app, you need to fill out a registration form and submit an application. Once approved, you can start using it. As the number of business accounts continues to rise in Japan, it provides an alternative to other marketing tools like email communications, offering many advantages to businesses. Using it is free, and businesses can send sales coupons to customers through the app and even conduct surveys. It has a higher average open rate and click-through rate compared to email. This is why Line is used by businesses of all sizes.

In 2020, the Japanese Ministry of Health, Labour and Welfare reached an agreement with Line to conduct a nationwide survey on COVID-19. The official account of the Ministry regularly sends health questionnaires to all Line users.

Today, Line has become one of the most useful brand tools in Japan. For companies looking to expand into the Japanese market, creating their own official Line account is undoubtedly a wise choice.

Current Status of Line Mini App

The Line Mini Program, as an innovative service on the Line platform, has become an important tool for enterprises' digital transformation, especially popular in Japan and Taiwan. It allows businesses to directly publish web services on the Line platform, enabling users to enjoy a convenient service experience without the need to download additional applications. Thanks to Line's large user base, companies can reach a vast potential customer group. Additionally, by integrating Line Pay, users can complete payments directly within the app, greatly enhancing shopping convenience.

With the impact of the COVID-19 pandemic, consumers are increasingly turning to planned purchases, which requires businesses to adapt to this change through digital means. The Line mini-program has thus become a key tool for connecting online and offline. It not only supports common functions such as online ordering, reservations, and queue management, but also helps businesses improve service visibility and user engagement. Although the development of Line mini-programs has not yet been fully opened in Taiwan, certified partners can apply in advance, and after development is completed, it needs to pass Line's review before being published.

Currently, Line mini programs are widely used in industries such as catering, education, healthcare, beauty, and retail. They help businesses stand out in a competitive market by providing a convenient user experience and strong backend support. With the continuous development of technology and further opening of the market, it is expected that Line mini programs will play an even greater role in the future, especially in promoting the integration of online and offline.

In addition, as the market's acceptance of Line mini-programs continues to rise, their numbers are rapidly increasing. Some companies have launched no-code development platforms, further lowering the technical barriers, allowing more small and medium-sized enterprises to easily create and manage their own Line mini-programs. It is expected that in the future, Line mini-programs will play a greater role in e-commerce and online services, and may even propel Line to become a super app, providing users with comprehensive life services. This trend not only offers businesses a brand new customer touchpoint but also brings consumers a richer and more convenient service experience.

Introduction to the Korean Public Blockchain Klaytn

Klaytn is a blockchain platform launched by a subsidiary of a South Korean internet giant, aimed at promoting the widespread adoption of blockchain technology through its high performance, scalability, and reliability. Klaytn employs a Proof of Stake (PoS) consensus mechanism, which not only accelerates transaction speeds and confirmation times but also maintains the system's efficient operation.

One of the main features of Klaytn is that it combines the advantages of both public and private blockchains, providing an environment that is both efficient and secure. This unique combination allows Klaytn to support a large number of transactions and users while maintaining low processing times and costs, which is crucial for business applications that need to handle high-frequency, large-scale transactions. Additionally, Klaytn supports smart contracts, enabling developers to build various decentralized applications (dApps) on the platform, commonly referred to as BApps (Blockchain Applications), to meet the needs of different industries and application scenarios.

Klaytn provides an easily accessible and user-friendly development environment, which allows even newcomers to blockchain technology to easily build and deploy blockchain applications. Through a platform similar to web services, Klaytn simplifies the process of creating new blockchain environments, reducing the technical burden on developers. This design philosophy is particularly appealing to developers transitioning from centralized applications to decentralized applications, as it lowers the entry barrier and accelerates the realization of innovative applications.

The native cryptocurrency of Klaytn is KLAY, which plays multiple roles within the system. As a payment method, KLAY is used in applications built on Klaytn, and it is also distributed as rewards to developers who contribute to the platform. Additionally, KLAY is a popular choice among cryptocurrency traders and investors who profit from market price fluctuations through trading.

An important milestone in the development of Klaytn is the merger with Finschia, which led to the birth of the new mainnet Kaia. Kaia combines the technological advantages of Klaytn and Finschia, aiming to create the largest Web3 ecosystem in Asia. The native token KAIA of the new mainnet Kaia not only symbolizes the combination of Klaytn and Finschia but also represents a commitment to partners and the community, with the intention of bringing together developers, enterprises, users, and traders in a unified ecosystem.

The launch of Kaia signifies the rise of a network centered around collaboration, innovation, and users, which will simplify the user experience and promote the adoption and application of blockchain technology globally. Kaia's vision is to make blockchain technology easy to use and accessible to everyone, regardless of their background or experience. This vision is guided by its core values—community, sustainability, and simplicity—which serve as guiding stars for Kaia in its journey of fostering partnerships, engaging deeply with the community, and driving blockchain adoption.

Kaia's network structure is divided into three logical subnets:

1. Core Component Network (CCN): Composed of core components (CC) responsible for transaction validation, execution, and block creation.

2. Endpoint Node Network (ENN): Composed of endpoint nodes (EN) that handle RPC API requests and process service chain data.

3. Service Chain Network (SCN): An auxiliary blockchain operated independently by dApps, connected to the main chain through EN.

Line and Klaytn's Public Chain Merger

Klaytn and Line's public chain Finschia have merged to create a new blockchain ecosystem—Kaia. This merger marks a significant collaboration between two major tech giants in Asia.