Monad in the Eyes of Web3 Investors: The Seven Rules of Community Management

As a practitioner in the Web3 investment and market field, I have encountered countless projects, but there are few cases that can truly combine culture and community so excellently. Monad is such a rare success example, and their community strategy is worth in-depth study by every entrepreneur. Today, I will share the seven key elements of Monad's community management: cultural tension, spiritual motivation, community culture guidelines, gamification mechanisms, localized offline activities, purification rituals, and user-centric management.

1. The Shaping of Cultural Tension

Monad is not limited to traditional technological narratives; instead, it cleverly integrates Meme culture into its brand and community DNA. Purple, as Monad's signature color, has evolved into a symbol of inclusivity. In Monad's ecosystem, whether in creativity, technology, or cultural expression, everyone can find their place. This unified yet inclusive atmosphere conveys a clear message: at Monad, anything is possible.

2. The Power of Mental Motivation

One of the keys to Monad's success lies in its emphasis on spiritual rewards rather than mere token incentives. Community members voluntarily contribute ideas every day, and excellent ideas are promoted by the official team. Although this recognition does not come with direct monetary rewards, it stimulates users' enthusiasm for participation. This advanced community management model gives users a sense of involvement and identity, making them an important part of the project's success rather than just bystanders.

3. Community Culture Guide

The Monad team provides new members with a detailed "cultural guide," which includes an overview of community activities, the member growth system, and other key information. This meticulous guidance helps new users quickly immerse themselves in Monad's cultural atmosphere, enhancing their trust and identification with the project.

4. Gamified Interaction Mechanism

Monad transforms community interactions into a gaming experience. Members can earn XP by participating in activities to unlock special characters. This gamified design stimulates users' motivation for continuous engagement, with new "achievements" waiting to be unlocked at every step, cleverly utilizing principles of game psychology to enhance user participation and interaction frequency.

5. Localization of Offline Events

Monad deeply understands that a true community requires a dual extension both online and offline. They not only participate in large blockchain events but also focus on organizing small gatherings for local communities and developers. This strategy effectively deepens brand recognition, fosters a group of loyal supporters, and demonstrates foresight in community building.

6. Unique Purification Ritual

The "Thursday Purgeday" event held by Monad every Thursday maintains a high level of activity in the core community by purging inactive members. This practice not only demonstrates confidence in community engagement but also creates a valuable core user group, with new members being influenced by this strong community culture.

7. User-Centric Management Philosophy

The Monad community has always remained highly active, with the focus of discussions centered on the project itself rather than market fluctuations. This success is largely attributed to the efforts of community managers, especially the contributions of Community Leaders. They maintain close contact with users, becoming an important bridge between the project and its users, embodying a truly user-centered management philosophy.

The case of Monad tells us that successful community management requires not only innovative strategies but also sincere user care and continuous passionate involvement. These experiences hold significant reference value for community building in Web3 projects.