Telegram Mini Program: The New Rise Engine of Web3

With Telegram launching its mini program feature, this messaging platform with 900 million users is becoming a hotspot in the Web3 field. Telegram mini programs support seamless authorization, integrated payments, and customizable features, which can replace most websites. At the same time, Telegram has developed the TON blockchain, supporting convenient on-chain transactions. This "traffic + payment" approach has enabled Telegram to rise rapidly in the Web3 ecosystem.

Features of Telegram Mini Apps

1. Seamless integration: Run directly in Telegram without the need to download and install.

2. Enhance user experience: Provide a flexible interface and features similar to the website.

3. Versatility: Suitable for various scenarios such as e-commerce, customer support, gaming, etc.

4. Rapid development: Using common web technologies, the development cycle is short.

5. Cross-platform compatibility: Can be used on all Telegram clients.

6. Enhance user interaction: Simplify communication between users and projects.

7. Integration with the TON blockchain: supports on-chain payments and transactions.

Comparison between Telegram Mini Apps and WeChat Mini Programs

1. User Experience:

   • Telegram is more free and can break away from the platform's default style
   • WeChat is more unified and consistent with the overall style of the platform.

2. Access Method:

   • Telegram uses standard web technology, with a loose review process.
   • WeChat uses proprietary technology, with strict review.

3. Application Scenarios:

   • Telegram focuses on information services, entertainment, and financial tools
   • WeChat has a wider coverage, including lifestyle services, etc.

4. Business Model:

   • The Telegram mode is still under exploration.
   • WeChat already has a mature monetization method

5. Governance:

   • Telegram is relatively open
   • WeChat is led by Tencent, with strict control.

Successful Cases of Telegram Mini Apps

1. NotCoin:
   • "Dot Dot Dot" game, proposed the Tap2Earn concept
   • Attract 35 million players, daily active users exceed 5 million
   • 95% token allocation to users, widely praised
   • Listed on Binance, with a maximum market value of $2 billion

2. Catizen:
   • Cat shop management game
   • Launched for 3 months, gained 20 million users, with daily active users at 2.5 million
   • In-app purchase revenue exceeds 12 million USD
   • Guide users to interact on the TON chain

3. Hamster Kombat:
   • Virtual currency exchange operating games
   • With over 200 million users
   • 30 million subscribers on YouTube channel
   • Popularize Web3 knowledge through the task system

The Impact and Prospects of Telegram Mini Programs

1. Bring user rise to TON:
   • Active wallets rose from 1 million to over 10 million in 7 months.
   • The daily on-chain gas consumption has risen from 1000 TON to tens of thousands of TON.

2. Hybrid Web2 and Web3 Model:

   • Combining the characteristics of centralization and decentralization
   • Enrich blockchain application scenarios

3. Differences from mainstream Web3 ecosystems:

   • User group: primarily consumers, not investors
   • Application Focus: Gaming, Gambling, Payment, Non-Financial

4. Future Outlook:

   • Expected to become a super app similar to WeChat
   • The TON blockchain will focus on payment functions.
   • Whether to venture into the financial sector remains to be observed

The Telegram mini program has brought new rise momentum to Web3, attracting a large number of Web2 users into the Web3 world through a convenient user experience and a rich application scenario. This hybrid model has opened up new directions for the application of blockchain technology and deserves continuous attention from the industry.