Virtual Idol MIRAI: A New Attempt at the Fusion of Web3 and AI

The MIRAI project has recently attracted widespread attention, raising approximately $12.9 million in just one week, setting a fundraising record for Web3 projects in Japan. Subsequently, MIRAI was launched on a trading platform, further increasing the project's visibility. To expand community influence, the project team has also interacted with several well-known communities.

MIRAI is launched by Aww Inc. in collaboration with a certain blockchain ecosystem AI platform, aiming to explore the application of virtual personalities in the Web3 field. The project integrates Aww Inc.'s expertise in CG modeling and character design with blockchain infrastructure and AI technology, aiming to create virtual characters with autonomy and intelligent agency.

Aww Inc. was established in 2019 and is headquartered in Tokyo, focusing on the development of "virtual human" technology. The company has achieved diversified revenue through global licensing and brand collaborations. Its representative work is the virtual model imma, which debuted in 2018 and has hundreds of thousands of followers on social media as of the end of 2024. imma has served as the digital ambassador for internationally renowned brands multiple times and has participated in significant cultural events, such as the closing ceremony of the 2021 Tokyo Paralympics and the opening ceremony of the 2025 Osaka Kansai Expo.

On a technical level, Aww Inc. has established a strategic partnership with a semiconductor giant to integrate AI audio-driven technology with GPU acceleration capabilities, enhancing real-time emotional interaction and voice lip-syncing of virtual characters.

The MIRAI project aims to create the first "virtual idol + Web3 autonomous co-creation" ecosystem. Aww Inc. provides IP operation and community operation support for the project, while its partners are responsible for the underlying technology and on-chain infrastructure construction. The project roadmap includes launching content creation tools, achieving real-time audience interaction features, and launching a complete DAO governance platform.

MIR envisions an AI-driven virtual character linked to a blockchain identity system. This model allows the virtual character to make autonomous decisions, interact with the community, and receive incentives through a token economy. The project enables community participation in the co-creation and co-governance of the character, breaking away from the traditional one-way creation of virtual IP.

However, the MIRAI project also faces some challenges. In terms of token economics, there is a risk of concentrated governance power. At the community operation level, decentralized co-creation may bring challenges related to content quality and copyright management. In addition, how to maintain the ongoing appeal of virtual characters is also an important issue.

Overall, MIRAI is innovative in the combination of AI virtual idols and blockchain, providing new ideas for Web3 content creation and IP economy. However, its success will depend on the design of the token economy, the improvement of community governance mechanisms, and the ability to continuously innovate and maintain the value of virtual characters.