Tech executives share long-term development strategies for enterprises, focusing on product positioning and value creation.

Recently, at an event focused on rise strategies, an executive from a well-known technology company shared insights on how enterprises can achieve long-term development. He emphasized that companies must have the capability to transcend cycles, with the key being a clear understanding of the company's positioning and value creation, along with effective methodologies.

The executive pointed out that outstanding products and brands are either number one or unique. Therefore, in terms of product positioning, strategies of "avoid the strong, attach to the strong, be strong" can be considered. In terms of value proposition, user needs are the starting point, and the uniqueness of the product is the focal point. When it comes to marketing methods, whether influencing user mindset or guiding decisions, the core is to grasp the real needs of users, with the ultimate goal of promoting sales.

For corporate marketing strategies, this executive suggests that the first step is to identify the target. Enterprises with strong capabilities can adopt a "focus on big and let go of small" strategy, while resource-limited companies can choose "maintain integrity and seek innovation". He emphasized that marketing is a strategy, and companies must have a holistic and long-term perspective. Business leaders must either be well-versed in marketing or be confident in marketing.

In addition, the executive discussed pricing strategies and brand public relations. He believes that price is one of the important means of competition for enterprises, and companies should clearly define pricing objectives and dynamically adjust strategies based on market conditions. In terms of brand public relations, he proposed that awareness, preference, category, and identity are the four levels of brand pricing capability.

Regarding crisis public relations, the executive emphasized that integrity is the cornerstone. Even in the face of a crisis, companies should remain calm, respond proactively, and avoid adopting an evasive attitude or an overly aggressive stance.

This event lasted for two days and brought together representatives from multiple projects and investment institutions that have recently achieved significant rise. Participants engaged in in-depth discussions around core topics such as personal brand building, marketing strategies, community culture, organic growth, and user acquisition and retention, aiming to explore the essence of marketing and stimulate collective wisdom.