InfoFi Depth Analysis: Opportunities and Challenges in Emerging Tracks

Recently, the InfoFi concept is rising at an astonishing speed. The leaderboard of the leading project Kaito has provided substantial returns for early participants, and the second-tier project Cookie.fun saw a surge in coin price after launching new features.

As opinion leaders and major players have begun to mine gold in the InfoFi track, ordinary investors may still be confused: What exactly is InfoFi? It trades neither Bitcoin nor Ethereum, but rather the intangible "attention", "reputation", and even "event occurrence probability". Is this reliable? More importantly, how can small investors get a piece of the pie? This article will delve into the core of InfoFi, providing a reference for retail investors to grasp the next investment opportunity.

1. InfoFi Deconstruction: When "Information" Becomes a Tradable Asset

1.1 Definition of InfoFi

In short, the core concept of InfoFi( information finance) is to transform traditionally difficult-to-quantify, non-price type information—such as project attention, social account influence, the likelihood of proposal approval, and even narrative activity levels—into tradable and priceable financial assets. It can serve as a new speculative tool, allowing market participants to gamble on "information" itself; it can also become a powerful information mining engine, helping investors discover early signals in complex information.

1.2 Reasons for the Rise of InfoFi

The emergence of InfoFi is not a coincidence; it is the inevitable result of technological advancement and the evolution of market demand.

• AI Technology Empowerment: The development of large models makes it possible to analyze and assess emotions from massive social data, news, and on-chain behaviors, providing a technical foundation for information quantification and pricing.

• The continuous demand for new narratives and investment opportunities in the crypto market: the market is always looking for the next growth point, and the emergence of InfoFi provides new imaginative space.

• "Attention precedes price" trend: In this cycle, the surge in popularity of a project or concept often signals price movements, particularly evident in the Meme space. InfoFi attempts to make this "precursor" explicit and tradable.

1.3 Reasons Retail Investors Pay Attention to InfoFi

For ordinary investors, the significance of InfoFi lies in:

• Reduce information asymmetry: The financial market has information asymmetry, and InfoFi brings hidden information disparities to light to some extent. Interpreting these "information assets" earlier may provide an advantage.

• Assist in discovering investment opportunities: Even without directly participating in transactions on the InfoFi platform, the data generated ( such as project popularity trends and market prediction results ) can provide references for investment decisions and help assess market sentiment.

• Small capital participation opportunities: Compared to DeFi mining that requires a large amount of capital, some InfoFi platforms (, such as prediction markets ), allow for small participation, and in many projects, simply "posting and interacting" can yield potential returns.

2. Track Overview: Representative Projects in the InfoFi Ecosystem

The InfoFi landscape is rapidly expanding. Below is an overview of 12 representative projects and how to participate:

2.1 An AI-driven social platform

Introduction: This platform is the proposer and trailblazer of the InfoFi concept, utilizing AI to quantify attention and supporting applications such as SocialFi. In the future, it aims to become the interoperable InfoFi layer of Internet information, connecting creators, users, and brands.

Participation method: register on the platform, connect social accounts and bind wallets. Publish original, in-depth content, and interact with high-influence accounts to accumulate points. Users ranked higher may have the opportunity to receive project token allocations, and be cautious to avoid low-quality content and click farming.

2.2 A well-known cryptocurrency task distribution platform

Introduction: This platform has launched a community growth feature, combining a powerful task system to help projects accurately identify quality users through comprehensive data capture, dashboards, and AI sentiment analysis. Users can earn rewards and accumulate verifiable reputation assets by making real contributions to the leaderboard.

How to participate: Publish high-quality content on social media platforms to accumulate points. Continue to engage in traditional tasks on the platform to accumulate loyalty points; these metrics may jointly serve as the weight for the project party to allocate rewards.

2.3 An AI-driven real-time data dashboard

Introduction: This platform was initially used to track AI-related token information, and has now launched the InfoFi feature, dedicated to analyzing crypto projects and opinion leaders, rewarding high-quality content. It provides multi-dimensional indicators, including attention, market sentiment, and price trends.

Participation method: Post original content related to the specified project on social media platforms to earn points. When posting, you need to mention the official account, use relevant hashtags, and maintain interaction and continuity. You can also earn rewards by inviting others to join.

2.4 Reputation assessment tool on a certain blockchain

Introduction: Known as the Web3 version of the "Review" platform, its core function is to generate credibility scores to address on-chain fraud issues. It evaluates subjects through mechanisms such as review, guarantee, and scoring. A reputation market has also been launched, allowing users to buy and sell "trust votes" linked to specific profiles, which affect real-time reputation scores.

Participation method:

1. Increase Reputation Score: Evaluate others, vote or reply to evaluations, and use cryptocurrency to vouch for others to earn points rewards (.
2. Participate in the reputation market: You can bet on the reputation changes of others or projects without an invitation; after being invited, you can create your own reputation market. Most interactive actions can accumulate points, providing opportunities for potential airdrops.

) 2.5 A certain decentralized creator monetization platform

Introduction: Allow social media users of any scale to directly participate in brand marketing and earn income based on real influence. Users choose brand activities, publish content according to the rules, and the platform automatically tracks the effects and distributes rewards based on a comprehensive scoring mechanism, all without the need for application. Committed to creating a new type of content economy model that pays based on real contributions.

Participation method: Register with a social account and bind a wallet. Certified accounts can directly choose tasks to participate in making money; ordinary accounts mainly earn commissions through invitations. After certified users select tasks, they receive a dedicated link to publish content as required. Earnings are calculated based on every thousand valid views and will be automatically credited to the wallet after the activity ends.

2.6 A "Attention Share" trading agreement

Introduction: Allows users to speculate on projects based on trending interests rather than the tokens themselves, supports high leverage, and prices based on third-party data streams. The testnet is now online, and the long-term goal is to promote attention trading to mainstream markets.

Participation method: After being invited, you can trade on the platform based on the "attention" indicator set for each crypto project. Currently, the official has not announced any incentive measures.

2.7 A certain Web3 AttentionFi ecosystem

Introduction: Aimed at measuring and rewarding the real influence of crypto content. It evaluates user influence through a scoring system, rewarding high-quality content and effective interactions, and comprehensively assesses users' content dissemination ability and interaction quality.

Participation method: bind social accounts, publish valuable crypto-related content such as market analysis, project tutorials, trend predictions, etc. ###, add specific tags or mention official accounts. Content that gains interaction will earn points, and the influence score will also increase.

( 2.8 An AI-driven Web3 content filtering platform

Introduction: The core goal is to accurately filter high-quality Web3 content, build an open, fair, and efficient AI ecosystem through community-participated data training and validation. Relying on real-time contributions from users for dynamic learning ensures data source diversity, and participants can earn points or token rewards through their contributions.

Participation Method: Connect personal social accounts and follow official and its bot accounts. Users can earn points by creating content, discovering, and submitting high-quality content from others. If the content is recognized by AI, both the creator and the discoverer can receive rewards.

) 2.9 A SocialFi protocol based on a specific public chain

Introduction: Converting user social interactions ### such as posting, liking, and reposting ### into on-chain reputation assets. The core function establishes on-chain reputation by tracking user behavior, with comprehensive scoring metrics. Users can earn points and rewards by tagging official accounts or participating in loyalty programs.

Participation method:

1. Comment Interaction: When commenting on specific ecological content, mention the official account ( with a limit of points per comment, daily limit ).
2. Publish Original: Release high-quality content and tag the official account ( to score based on interaction ).
3. Loyalty Project: Join the list, publish content about the specified project ( and mark its official account ), score based on views.

( 2.10 An AI-driven InfoFi platform

Introduction: Aimed at helping users discover valuable opinion leaders and project parties. It provides comprehensive rankings and specialized rankings, showcasing project financing conditions, token mentions and influences of opinion leaders, etc. Users can rate project parties and opinion leaders and create tags, similar to a Web3 version of reviews. Recently upgraded to include hot topic trend analysis and project discussion summary features.

Participation method: Comment on project parties and opinion leaders to earn points and token rewards. A new round of reward activities is about to begin.

) 2.11 A "content mining" platform

Introduction: Users' content published on social platforms is evaluated through AI, and high-quality content can earn native token rewards, distributed every 10 minutes. Supported by well-known market makers, but the participation threshold is high, requiring users to have a verified social account, more than 50 followers, and a registration time of no less than 90 days.

Participation method: After meeting the threshold requirements, creatively reply under the posts published on the official social media accounts. Popular replies will be quoted by the official and receive token rewards. You can check the ranking and the number of tokens earned on the platform.

2.12 A content creation incentive platform

Introduction: Aimed at helping project teams accurately identify and reward genuine community supporters. The participation threshold is low, and content creation is divided into "meaningful content" and "promotional content"; users need to balance both to strive for a higher score. Project launch requires official review and token holder staking votes, granting actual value to governance tokens.

Participation Method: Publish original content related to the promotional project, clearly mentioning the project token name. Rewards are calculated and distributed based on the rankings of the cycle or monthly leaderboard.

3. Various Strategies for Retail Investors to Participate in InfoFi

• Content Creation Type: If you are good at creating and diligent, earning rewards by publishing high-quality content is a sustainable way. However, be wary that reputation metrics may be manipulated, and learn to distinguish between genuine opinions and marketing content.

• Direct Trading Type: Users who have a grasp of specific events or are adept at capturing hot topics can participate in information asset trading directly on relevant platforms, with the key being quick and accurate judgment.

• Decision Support Type: Use the metric data from various platforms as investment references to assist in project investment decisions.

• Project Investment Type: Research the InfoFi track and select potential project tokens for medium to long-term investment. Pay attention to the team, technology, community, and token economic model.

• Interactive Participation Type: Focus on the dynamics of emerging InfoFi projects, actively participate in testnets, community activities, content contributions, etc., to strive for early airdrop opportunities. This is an effective way to engage at a low cost.

4. Risk Warning for Participating in InfoFi

• Information Overload: The InfoFi tool itself can also generate a large amount of information, avoiding falling into a new "information cocoon" or "echo chamber effect".

• Focus on real interactions and community quality: discern false popularity, observe the authenticity of discussions, a healthy community should have questioning voices and depth in technical discussions.

• Maintain independent thinking: Information provided by any InfoFi tool is for reference only, and final decisions should be based on personal research and judgment. Deliberately reading different viewpoints helps in comprehensively assessing risks and opportunities.

The most direct and authoritative way to understand the InfoFi project is to study the project white paper and documentation, carefully examining its understanding of InfoFi, product mechanisms, technical architecture, and token economic model.

5. The Impact of InfoFi on the Industry and Future Outlook

InfoFi is influencing the crypto industry in various ways:

• Restructuring the content creation incentive mechanism, but it also raises concerns about the concentration of influence and market manipulation.
• Provide opportunities for small and medium creators to be "seen", but may also give rise to homogenized content.
• Break the existing pattern of opinion leaders and provide a competitive stage for newcomers.
• Tip