Kaia: Partnering with two major Asian social giants, Line and Kakao, with a potential of 250 million users ready to unleash.

1. Background Overview of Kaia

1.1 Project Introduction

1.1.1 Establishment and Development History

On January 16, 2024, the two major blockchain platforms in Asia, Klaytn and Finschia, announced the launch of a unified mainnet plan. This rare large-scale project merger originates from South Korean and Japanese internet giants Kakao and LINE. On August 29, 2024, the merged Kaia mainnet officially went live. Kakao and LINE plan to create a giant Asian blockchain by integrating their respective ecosystems and assets, gradually leading the global Web3 market.

Sam Seo, the chairman of the Kaia Foundation, holds a PhD in high-performance computing and has been deeply researching blockchain since 2017. He previously served as CKO at KrustUniverse, responsible for the development and operation of Klaytn, and also held the position of CTO at GroundX(, a blockchain subsidiary of Kakao), and worked as an assistant computer scientist at Argonne National Laboratory.

The strong support from Kakao and LINE has injected powerful momentum into Kaia. Kakao has a usage rate of 96% in South Korea and has a significant impact in Vietnam. LINE is also very popular in Japan, Taiwan, and Thailand. Together, they provide Kaia with a potential user base of over 250 million, greatly enhancing its global reach. This enormous user base is expected to significantly increase the adoption of blockchain technology in the East Asian market, laying the groundwork for large-scale applications and creating the largest and most vibrant Web3 ecosystem in Asia. Other investors in Kaia include Hashed, IDG Capital, and others.

1.1.2 Important Milestones

• January 16, 2024: Klaytn and Finschia announced merger plans
• August 29, 2024: Kaia Mainnet officially launched
• Q1 2025: Plan to launch LINE mini app

1.1.3 Kakao and Klaytn

Kakao Talk is one of the most popular instant messaging applications in South Korea, with nearly 49 million monthly active users in Q3 2024, 90% of whom are from South Korea. The company has over 17,000 employees, and the operating profit in Q3 2024 was 130.5 billion won (9348 million USD ), a year-on-year increase of 5%. The platform division ( includes Kakao Talk ), with revenue growth of 7%, reaching 943.5 billion won (7.0763 million USD ).

Klaytn is designed specifically for DApp developers and enterprises. This ecosystem enables developers to unleash their creativity and enhance user experiences, providing a strong technical foundation for Kaia. Klaytn has a cumulative transaction volume of $376 billion, over 29 million Web3 wallet users, more than 240,000 community members, and an ATH Onchain TVL exceeding $1 billion, with a strong influence in Singapore and Vietnam.

South Korea is inherently a crypto-friendly market, and the local exchange Upbit has become an industry-leading exchange, making it an honor for Web3 projects to log into Upbit. Given the background of all users in South Korea engaging in cryptocurrency trading, the development potential of Kaia is worth looking forward to.

1.1.4 Line and Finschia

LINE, as the most popular communication platform in Japan, covers 70% of the Japanese population and also dominates markets in Thailand, Taiwan, and others. Japan has 92 million monthly active users, Thailand 51 million ( is the most popular social platform ), Taiwan 21 million, and Indonesia 13 million. This high user penetration provides a solid foundation for its advertising, payment, and content services. A 2024 Nielsen survey shows that 92.1% of Taiwanese people aged 15-65 used LINE in the past seven days, with nearly half being heavy users, checking LINE an average of 14 times a day for messages.

LINE's unique ecological integration capabilities are particularly outstanding. Users can consume a rich variety of content products, including over 300,000 comic books and 9 games that integrate social interaction. This diversification of features gives LINE a significant advantage in maintaining user engagement. An average weekly usage time of over 4 hours highlights its irreplaceability in users' daily lives.

This comprehensive ecosystem provides Kaia with a unique strategic advantage. LINE users are highly concentrated and active, and its integrated advertising and payment features allow brands and services to precisely reach target audiences. LINE's regional strategy ensures that platform content closely matches users' cultural needs, creating an efficient path for Kaia's localized promotion.

LINE's payment ecosystem showcases its potential in the blockchain economy. With 40 million monthly active payment users and an annual transaction volume exceeding $12 billion, LINE Pay offers users a seamless digital payment experience. This payment infrastructure, combined with its highly refined advertising capabilities, reaches over 200 million users monthly, providing a natural advantage for blockchain projects in the Asia-Pacific market to land and expand.

It is worth noting the LINE Miniapp plan, which serves as a bridge connecting Web2 and Web3. This feature not only allows existing users to easily access decentralized applications but also builds a highly compatible development environment through deep integration of its payment, advertising, and communication ecosystem.

Finschia, a blockchain under LINE, was launched as early as 2018. After about 5 years of development, it has over 5.6 million Web3 wallet users and more than 170,000 community members, holding an important position in Japan, Taiwan, Thailand, and Abu Dhabi.

LINE's strategic direction indicates that in the future Web3 world, it will not only be a participant but also a promoter and accelerator, helping the entire industry bridge the critical gap from technology to mainstream applications.

Currently, Kaia has confirmed the launch of the Line mini-program SDK and will roll out the first batch of Line mini-program applications in January 2025, while meeting regulatory requirements. On the Kakao side, among Kaia's six council members, three are from Kakao's blockchain Klaytn. In addition, Kakao and its affiliates hold about 9.8% of Kaia's total supply and actively participate in its governance. However, the current regulatory uncertainty in South Korea is hindering Kakao from playing a more active role in blockchain initiatives, such as launching mini dApps like LINE. Once these regulatory uncertainties are resolved and the LINE mini dApp service is successful, Kakao is expected to fully embrace blockchain integration.

( 1.2 Token Economics

)# 1.2.1 Token $Kaia

Kaia's native token KAIA plays a central role in the blockchain economy, used to create or execute smart contracts or pay transaction fees when transferring KAIA. It serves not only as a means of payment for transactions but also powers the normal operation of the entire system.

1. Incentive Mechanism: Platform customers pay KAIA to incentivize the consensus nodes ###Consensus Nodes,CNs###, as these nodes are responsible for validating transactions and executing smart contracts. In simple terms, nodes provide computing power and resources, and users pay KAIA as a reward, creating a mutually beneficial relationship.

2. Promote Development Quality: The fees paid using KAIA are proportional to the complexity of the smart contract and resource consumption. If the developer's code is inefficient or redundant, executing that code will be more expensive. This mechanism encourages developers to optimize code quality and avoid wasting computational resources.

3. Maintain network health: CN nodes support network operation by consuming computing power and bandwidth. The KAIA rewards can incentivize more nodes to participate in the consensus process, thereby ensuring the decentralization and stability of the network.

Each new block will automatically issue KAIA tokens, with an initial annual inflation rate of 5.2%. The block reward distribution is as follows:

1. CCO and Community: 50% ( 20% Block Creator Reward, 80% Staking Reward )
2. KEF( Kaia Ecosystem Fund ): 25%
3. KIF(Kaia Infrastructure Fund ): 25%

This distribution model can both incentivize network participation and support the growth and development of the Kaia ecosystem.

The on-chain governance system implemented by Kaia aims to achieve fairness and inclusivity:

1. Voting rights are proportional to the amount of KAIA tokens invested.
2. Voting rights limits can prevent the opinions of a minority from being suppressed.
3. Allow voting rights delegation.
4. All governance proposals are recorded on-chain to ensure transparency.

From the price perspective, Kaia has performed remarkably well. Since Klay was renamed to Kaia and went live on the trading platform, it has been on a steady rise.

(# 1.2.2 Governance Council

With the advancement of technology driving the rapid growth of the metaverse, decentralized autonomous organizations )DAOs### and developers are becoming important forces in the new economic model. Kaia is keeping pace with this trend by launching the Kaia Governance Council (Governance Council, GC), composed of 31 trusted early members, most of whom are top institutions. These include: Kakao, Binance, Google Cloud, GS HomeShopping(, the number one multimedia retailer in South Korea), LG Uplus(, a subsidiary of the largest Korean company LG Corporation), Hanwha Systems(, the second largest non-bank financial group in South Korea), Everrich Group(, a real estate developer with a primary business in Korea, Taiwan, and Southeast Asia), HashKey(, a leading fintech group headquartered in Hong Kong that focuses on blockchain development), NEOPLY(, a leading startup accelerator under NEOWIZ, which is a large online gaming company in Korea specializing in blockchain investment), and more.

Through this choice, the Kaia platform successfully achieved stable operation of the mainnet, ensuring that the platform's early development phase can quickly and efficiently promote technical stability and operational implementation, laying a solid foundation for subsequent governance model innovation.

Moreover, Kaia has expanded the GC membership from traditional enterprises to DAOs and builders to meet the demands of the new era. Kaia's ultimate vision is to become a fully decentralized "DAO of DAOs," where the voices of all governance entities are unified through on-chain mechanisms. This is not only a technological innovation but also represents a true transformation of governance structures—granting all stakeholders greater voice and setting a new benchmark for decentralized development in the metaverse.

Kaia's governance framework is not only a core pillar of its platform development but also a key highlight in attracting global developers, communities, and organizations to participate. With a governance mechanism that combines foresight and flexibility, Kaia is laying a solid foundation for the sustainable growth of the blockchain ecosystem.

In addition, Kaia has closely collaborated with government departments, for example, the Bank of Korea has chosen its parent company Ground X as the main technology provider for the blockchain-based digital won simulation.

( 1.3 Technical Architecture Principles

Kaia is a highly optimized, BFT) Byzantine Fault Tolerant public blockchain that aims to achieve consensus in the presence of malicious nodes or faults, designed to meet enterprise-level reliability and performance standards.

Kaia Blockchain provides:

1. 1 second block generation and confirmation time.
2. Can process 4000 transactions per second.
3. Low gas price, approximately 1/10 of Ethereum.
4. EVM compatible, supports Solidity contracts.
5. Kaia Governance composed of globally renowned enterprises