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The viral Solana-based project Pump.Fun ($PUMP) is now live on Gate for public sale!
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📅 Timeframe: July 12, 22:00 – July 15, 22:00 (UTC+8)
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World Famous E-Sports Giant Announces It Will Enter the Bitcoin Mining Sector! Here Are the Details
The world-renowned E-sports organization Ninjas in Pyjamas' parent company NIP Group announced that it has entered the Bitcoin mining sector.
The Esports Giant Ninjas in Pyjamas Enters Bitcoin Mining: Aiming to Produce $6.5 Million Worth of BTC Monthly
The company aims to produce 60 BTC per month by purchasing a series of mining devices with a total computing power of 3.11 EH/s (exahash/second). This corresponds to a production worth approximately 6.5 million dollars at current prices.
However, this production means gross income; when expenses such as electricity and operating costs are deducted, net profit may differ.
NIP Group established a new unit to manage mining operations and make strategic decisions regarding the obtained BTCs: Digital Computing Division.
The company has not yet provided details on how it will evaluate Bitcoin, but this new division will also be responsible for future mining investments.
"We Are No Longer Just a Gaming Company"
Hicham Chahine, co-founder and co-CEO of NIP Group, stated in a statement on LinkedIn that after the company's IPO last year, they wanted to create revenue models in areas beyond esports and entertainment.
Chahine emphasized that Bitcoin mining has emerged as a "related and innovative" field and that they will continue to expand in this area.
"We are no longer just a gaming company. We are transforming into a digital infrastructure company suitable for the entertainment age," said Chahine, noting that they have invested in real computing power and operational capacity.
However, investors do not seem to have responded positively to this decision for now. The company's shares have fallen by 17% to $2.13 since the announcement was made on Tuesday. Since reaching a peak of $17.76 in July 2024, there has been a decrease of 88%.
NIP Group's move indicates that, similar to the trend led by MicroStrategy, institutional firms are joining the trend of building Bitcoin reserves. This model, initiated under the leadership of MicroStrategy's founder Michael Saylor, has resulted in a 3,300% increase in the company's shares, transforming it into a giant cryptocurrency investor.
However, experts remind that this approach carries risks due to high volatility and that companies may have to sell BTC if they find themselves in a difficult situation.
The new direction of NIP Group shows that giants from the gaming industry are now trying to grow not only through content production but also through digital infrastructure and asset management.